Northern Health transitioned from a predominantly face-to-face orientation to an email campaign. New staff receive an email 1 week prior to their start date, welcoming them to the organisation. They then receive another 3 days prior to starting with practical information about how to get to work, public transport options, dress code and other important details. 

We send two more emails after they start with reminders about must-do tasks, and links to platforms and intranet pages.

Designed with the Adobe suite, developed in Beefree and Mailchimp, this solution is driven by Zapier checking a Google Sheet for recent information and sending an audience update to Mailchimp based on new employees start date.